AI Insights · Timothy · July 2023
Top Drawing & Coloring Apps on Unified Platform in Colombia, Q2 2023
Explore the performance of the top 5 drawing and coloring apps in Colombia during Q2 2023, highlighting download trends, revenue, and active user statistics.
During the second quarter of 2023, the top five drawing and coloring apps on a unified platform in Colombia showcased varying trends in downloads, revenue, and active users. The data provided by Sensor Tower reveals insightful metrics for each app.
Drawing Carnival had an interesting quarter. Weekly downloads started strong at around 155K in early April but saw a significant drop to approximately 2K by early June. However, there was a slight recovery towards the end of June, with downloads reaching nearly 14K. The app saw a consistent active user base, peaking at about 255K in early April and ending the quarter with around 239K active users.
Color Page ASMR experienced fluctuating download numbers. The app began the quarter with 48K downloads, peaked at 86K in the first week of April, and closed the quarter at around 35K downloads. Active users showed a similar trend, starting at 197K, peaking at 240K, and maintaining around 202K towards the end.
Happy Color®: Coloring Book demonstrated stable performance in both downloads and active users. Weekly downloads ranged from 29K to 35K, with a slight increase towards the end of June. Active users remained consistently high, fluctuating between 246K and 267K. The app also generated modest revenue, peaking at $25 in mid-April.
Color Fan - Color By Number showed significant growth in downloads, starting at 2.8K in late March and reaching a peak of 62K in late May. By the end of June, downloads stabilized at around 32K. Active user numbers followed this upward trajectory, beginning at 14K and peaking at 103K by late May, before stabilizing at around 95K. The app's weekly revenue saw a gradual increase, reaching up to $30 by the end of May.
Lastly, Coloring & Learn maintained a steady presence in the market. Weekly downloads ranged from 13K to 31K, with a notable peak of 30K towards the end of June. The app's active user base remained robust throughout the quarter, starting at 252K and peaking at 301K in mid-June. Revenue for the app was modest, peaking at $16 in late March.
For more detailed insights and further analysis, visit Sensor Tower.
